LinkedIn is a remarkably attractive social media tool that can be used to not only connect with other users on LinkedIn, but is exceedingly effective for attracting new clients. A potential client can follow you on LinkedIn or find you in the search results, because your profile essentially acts as an advertisement for your business and yourself. In some cases it is even the first exposure a potential client may have to you or your business as most people do online research first these days before venturing out to make contact or to check out your business in person. Therefore, your profile should be well constructed and managed in order to make that first impression last.
A common mistake that people make while using LinkedIn is that they don’t utilize all of the links that are available. The link of the company you work at gives potential clients information about the company but the links should also be used to catch the attention of new clients. Your company website maybe a good start, but you can direct potential clients through the links to sign up for a service that you’re offering or perhaps, get on your mailing list.
Your profile needs to be strictly balanced between accessible and professional. It should be welcoming of new connections and express your willingness to connect and interact with new people. In your efforts to do so however, you must remember that your profile should always reflect professionalism because the purpose of LinkedIn is not the same as other social media platforms. It is specifically designed to cater to and allow professionals to connect.
One factor that can contribute a lot to your LinkedIn profile is updating it several times a week. People might not attach a lot of importance to statuses, but they are one of the most powerful ways of connecting to people on LinkedIn and improving your visibility. It’s also a great way to advertise and promote your services. Moreover, they project that idea that your profile is up-to-date and provides relevant and interesting information.
Don’t forget to socialize! Despite its professional purpose, it is still considered a social media platform whose purpose is to assist professionals to socialize and interact with each other. Therefore, it is crucial that you make an effort to reach out to people, send and respond to messages, and be engaged and engaging with your connections. It’s a great way to network! Without leaving your home you can reach out to hundreds or even thousands of potential clients within a few minutes by simply interacting with the connections you’ve made on LinkedIn.
These are just a few brief tips we’d like to offer to you, our amazing followers. What tips would you like to share with us? Learning is growing and we’d love to learn from your experiences as well. Comment below!